Online Marketing

Integrate your website into your company's global strategy, tailoring it to the specific aims and target users defined. Find out about your competition's presence on the Internet. Cleary define the aims of your brand's online presence, your target audience, and gain an in-depth understanding of the strengths and weaknesses of your competition on the Internet. This information will be crucial when designing and programming a website geared towards visitor needs.

Evaluate your website by analysing strategic aspects along with website usability and positioning. The website auditing service will give you an in-depth understanding of which aspects could be improved on your website with a view to adapting it to fulfil the aims and requirements of the company and its target audience.

Hear what your customers have to say and incorporate their voice into the decision-making process, obtaining the information you need quickly, economically and reliably. The use of online survey tools in Customer Satisfaction Analysis delivers high response levels and provides information in a very short space of time. These are highly important factors in today's ever-changing world.

Iddealia has access to a panel of over 140,000 consumers throughout Spain, through which a great deal of online market research can be conducted, offering information about the market and consumers at competitive prices and in a very short space of time.

This service seeks to find out what is being said about your company on the Internet, to determine where the brand is present and what is being said about it, crucial elements when it comes to tackling possible negative situations or designing an adequate strategy for your online presence. The findings of this Internet scanning and monitoring process are drawn together in a report which assesses the kinds of comments being made about your brand, and the chatter generated in forums and communities.

The Community Manager Service aims to build and manage communities around the company or its brands, managing customer relations in the digital realm, integrating the company's other strategies and customer interests in this area.

An adequate online communication strategy must be in alignment with the other marketing strategies designed by your company. The correct definition of goals, target audiences, and in-depth knowledge of positioning and the actions carried out by your company and its competitors will be essential for the optimum selection of online communication channels, which are key components in designing a successful strategy.

This service encompasses the strategic planning of the campaign, the identification of different potential target audiences, the scheduling of mail-outs and the message to be conveyed, and even the launch of the campaign and subsequent analysis of its results. This process is capable of optimising the campaign before its launch and evaluating performance with a view to improving future launches.

Following an in-depth analysis of the website, we outline and recommend certain modifications that must be made to the website in order to comply with the Personal Data Protection Act and the Information Society and Electronic Commerce Services Act.

Gain an in-depth understanding of your competitors’ presence on the Internet. We provide an in-depth analysis of the competition with a view to ascertaining: what they are offering, what they are communicating and how they are doing it, what their positioning is, what image they convey, how they distribute information on their sites... This information is extremely important when it comes to making your website more competitive.